Technologies are influencing our strategy for acting, it influences our knowhow and marketers must conform to it. From the industrial era thought was linear and organizations information structure was very linear. Nowadays quantum physics is showing a more organic and unpredictable means of seeing things. Having this at heart, will enable us to evolve more careful.
This reference to the most up-to-date technological development is influencing publishers to adapt or die. One those trends is the increased use of “fringe” social hubs. Brands which has a broader presence will surely be kind of less skeptical when publishing content via social hubs which were considered previously “fringe.” Over time we’re also noticing many interesting means of interactive content, one particular is via 360 views photo just like a virtual 360 view. The opposite trend will be the using animated GIFs dominating newsfeeds and timelines. Those two will continue its growth for one more years.
Determined by technology yet again, algorithms are to generate content. We’re now listening the development of artificial intelligence in content generation which is a game-changer
Balancing SEO, SMM, UX and analytics. We are noticing a proper mixture of SEO, SMM, UX and analytics can assist you reap rich rewards whenever you value their importance equally and treat them as one as opposed to individual components
Paid Social. We pointed out that last 2015 there was a big growth on promoted posts. For example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach naturally is constantly on the dwindle as social networks aggressively push to promote on their platforms. It’s time for it to atone for the paid social approach because this is just getting bigger
New publishing options in social media. Instant articles by Facebook can help publishers give their content more visibility in comparison to content on his or her native publishing platforms.
Real-time aggregated content articles are around the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events as they happen-
Fringe social hubs. Brands using a broader presence will certainly be type of less skeptical when publishing content via social hubs that were considered in the past “fringe.” Those “fringe” hubs have grown to be mainstream. Content strategies are dedicated to Snapchat and Instagram and may only surge in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. According to research by McKinsey, such campaigns stood a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this coming year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing is a portion of every content web marketing strategy in 2016.
Visual content including infographics will keep enabling marketers to offer personalized content. Global internet speed grew by 17% within a year. Slow net connection isn’t a problem anymore, therefore delivering cool graphic-oriented content must be paramount to apply for the next years.
Mobile marketing will rise even higher. There’ll be more mobile use of new audiences as time goes by. It’s got been constant as years ignore however it will just get higher and better within the next years.
Virtual Reality and Augmented Reality. Facebook’s main way of another years is augmented reality. Creating virtual reality based content allows marketers to explore a whole new frontier of content assimilation. This will give a push for big brands. Facebook’s new 360 video option is opening another realm of article marketing possibilities.
Knowledge graph. With all the introduction of Google’s Knowledge Graph feature. Brands have begun emphasizing ranking for long-tail keywords. This will be one of many key drivers which will define SEO in 2016.
Finally, choose this year enough time to establish real bonds between customers and your brand. Do internal marketing at your organization, company or startup to be able to reduce resistance. Marketers surveyed lamented the key reason they aren’t building stronger bonds with customers is caused by internal resistance. To provide a powerful brand to customers means marketers need to effectively engage and cut across a company. This really is neither easy nor welcome, but it appears many agree. Enhancing the product offering may be the #1 way marketers feel customer intimacy can be improved.
Help make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer service is how they could most effectively build intimacy. They also revealed that nearly all their potential customers associate their brands with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Give attention to keeping customers fulfilled and engaged with your brand by continuously delighting them.
Good storytelling and generating emotional response among your audience is often more important than previously this year – how this content is delivered, though, is key. App development and content for an instant society. The 5 most popular messaging apps feature 3.5 billion monthly active users, according to Statista, and marketers have started to consider notice. Facebook has already integrated branded campaigns into Facebook Messenger and plans to do really this come Spring 2016. WhatsApp is opening their platform for business accounts. Snapchat has introduced Snapchat Discover as well as the alternative for any advertiser or individual to generate their particular geo filter with Snapchat when needed. Messaging is huge in the digital world. Expect digital marketers to restore even larger.
A trend perfectly into a longer sales funnel where digital marketers produce an increasingly advanced worthwhile upfront, before moving towards seeking an email address or stepping into a sales sequence. This can usually take the type of content marketing – via websites, YouTube videos, and webinars, and also through the rapidly growing live video space using platforms such as Periscope and Facebook Live. Probably the most successful digital marketers will be those who are capable of begin a higher level of trust before asking prospective clients and customers for that sale. This really is additional work with marketers because they will have to strategically craft a substantial amount of free content, however the rewards comes into play the type of a less strenuous sale when they do request it, given that they have previously established authority and trust using the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and associated with reporting. But details are now more dynamic, accessible, and broadly understood. This may throw open new opportunities for messaging optimization – but, most importantly, this use of data will challenge marketers to become nimbler and responsive.
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