Rational Website Design Usability Approaches

Creating a website is not just about slapping any web design on it and hoping to make the best out of it. You need to be careful about the whole design process of your site since it plays a key role in its success. The field of website design is pretty huge, but we will just cover some very important points to steer you in the right direction.

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Make Best Use of 404 Pages: People reach 404 pages when they type in something incorrectly in trying to find something on your site. It may not have occurred to you that this error message can be used to your advantage when designing your site. It’s really a relevant topic, because 404 pages represent a missed opportunity for every potential customer who never reaches your actual site. What you should do is transform the default 404 page, which is essentially a dead end into a menu where the visitor can easily find the part of your website where you want them. It’s easy to lose hundreds of visitors if you don’t take this step, especially if your site is a high traffic site. There’s no one right way to custom design your 404 page; just make it a direct path to your site and you can’t go wrong.

RSS Auto-Discovery: Every webmaster who offers an RSS feed for their websites (which should be every person reading this article) needs to include the code for auto-discovery in their header. This allows different browsers and as well as RSS readers to automatically detect the RSS feed and alert the visitors that it is available. RSS feeds are so popular because they keep readers updated on any website content changes–adding this one thing to your site can make a major difference.

Using Alternative Domains: to make sure that your brand is as protected and you are as easy to find as possible, register a bunch of different domain names as well as multiple versions and a bunch of different extensions. This step is to only prevent others from taking advantage of the free domain names and registering them. Although it isn’t actually a part of your website’s design, this step can help you protect yourself against losing important visitors. You can simply re-direct all your domain names to your main domain name, which is often done by big companies to protect their brand and increase awareness of their site. For example, in addition to registering a .com, you can register .net and .org as well so that you can own all three of the most popular domain extensions. This helps you make sure that you won’t have any competition from those domains within the search engines. Web design involves lots of factors, some small and some major, but all contributing to the general appearance of the site as a whole, so if you want to make the best possible impression don’t neglect anything.
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